23 Better Alternatives to the “Just Checking In” Email

“Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in -- you don’t need to say it again. In addition, “just checking in” emails don’t provide any value to the buyer. They don’t care that you want to get in touch with them, especially if you haven’t already provided them with a compelling reason to do so.

But salespeople often send “just checking in” emails because they’re so easy. It takes almost no thought or time to write some variation of, “Hi [Prospect], I haven’t heard back from you, so I wanted to check in. Cheers, [Salesperson].” (In fact, I timed that and it took 19 seconds for me to type.)
But the thing that makes “just checking in” emails so tempting to send -- their ease -- is the same the reason they’re worthless: They’re easy to write because they don’t provide any value to your buyer. If they never responded to your first email, chances are they didn’t feel it was worth their time. Why would you reinforce that impression by wasting their time even more?

Of course, this doesn’t mean that you should stop following up with prospects -- just that you put slightly more effort into it. Below are 23 things to reference in a follow-up email besides the obvious fact that you’re checking in.

23 Email Subjects That Are Better Than "Just Checking In"

If they never responded:

1. Send them a short piece of actionable advice
2. Send over a longer how-to guide and offer to follow up in person if they want
3. Point out a weakness in their business that should be fixed
4. Share an article relevant to their industry or profession
5. Respond to a social message, then follow up with more resources
6. Answer one of their questions on an online forum, then follow up with more resources
7. Reference a relevant blog post they just published
8. Send them a blog post your company has just published
9. Recommend an event in their area
10. Invite them to an upcoming webinar or educational event your company is hosting
11. Send them a link to relevant press coverage of one of your highest-profile customers
12. Call attention to something their competitor is doing well and ask how they plan to address it
13. Bring up a common challenge your buyers face and ask if they’re experiencing it
14. Send a, “Did this email get buried?” email
15. Ask if they’re still interested in achieving X goal, then provide a suggestion for how to get there
16. Send a breakup email to close the loop

If any of these trigger events occur:

1. Congratulate a potential decision maker on a promotion: A former champion could now influence a purchase decision.
2. Reach out to a decision maker after a blocker leaves the company: The road may be clearer for you for make a sale.
3. Reach out to a new C-level executive: High-level changes can indicate a change in strategy.
4. Congratulate them on a funding round: More resources usually means growth, and growth means addressing priorities that weren’t previously top-of-mind.
5. Ask whether newly created positions relevant to your product reflect new company initiatives: Strategic shifts indicate changing needs.

If you lost the deal:

1. Check how things are going a month after implementing a competitor’s product
2. Check how things are going as their contract with a competitor is winding down

Bonus: 6 Times You Should Send a “Just Checking In” Email

Of course, every rule has an exception. If you’ve already started a sales process, there are many scenarios that could warrant a “just checking in” email. Usually, however, these scenarios have two things in common:

• Your prospect made a commitment to do something and hasn’t done it, or has gone dark.
• An email or call following up on any of these situations should presumably be focused on that missed commitment -- it’s not just a generic check-in.

Any or all of the following situations all but necessitate a “just checking in” call or email:

1. If they told you to reach back out in X days/weeks/months
2. If they went dark after a call
3. If they didn’t show up to a scheduled call
4. If they told you they needed a few days to make an internal evaluation, then went dark
5. If they committed to to signing a contract and didn’t
6. If they started a product trial but you haven’t heard back on their progress

The rule of thumb for “just checking in” emails is essentially this: If you have a good reason to reach out or new value to provide, reach out. If you don’t, think of one. And if you can’t think of a single legitimate reason to follow up that would be beneficial to your prospect, don’t. Spend your time crafting more helpful emails, and your prospects (and your quota!) will thank you for it.

New Research Reveals Paid Social Media Effectiveness

In this article you’ll discover recent insights on the effectiveness of paid social media marketing.

Discover insights revealed by new research on the effectiveness of paid social media marketing.

#1: Majority of B2C Marketers Find Promoted Social Posts and Ads Effective

In fall 2015, the Content Marketing Institute (with MarketingProfs) surveyed 3,714 marketers from around the world about content and other digital marketing successes. While just 263 identified as B2C marketers and business owners, their insights are still instructive.
As revealed in the chart below (from eMarketer), 76% of B2C respondents use promoted posts (for example, boosted Facebook posts and promoted tweets and pins). Sixty-one percent of these users found promoted posts effective, rating them either 4 or 5 on a 5-point effectiveness scale (3 is neutral).

The majority of B2C marketers rate promoted social posts and ads second only to search engine marketing (SEO and SEM) for all marketing tactics.

As for LinkedIn, Facebook, Twitter, and other ads (as opposed to the more editorial-style posts), 59% of respondents rate these 4 or 5 on the 5-point effectiveness scale (74% of those surveyed report using them).
More interesting is the jump in marketers’ perception of effectiveness from Q4 2014 to Q4 2015.
Perceived effectiveness stayed mostly even for offline promotion, online banner ads, and native advertising. Conversely, the number of marketers viewing social ads and promoted posts as effective leapt by 20% and 30% respectively for each tactic. Still, given the small sample size, smart marketers must explore the experience of B2B marketers and others when considering paid social ads.
B2C marketers surveyed by the CMI also put Facebook at the top of the heap in terms of effectiveness, with YouTube coming in second.

B2C marketers and businesses report they most effectively reach their audiences via Facebook.

Key Takeaway: That only 263 of the CMI’s 3,714 survey respondents identified as B2C suggests that B2C lags behind B2B in adopting the more sophisticated social marketing tactics of promoted posts and social ads. These early adopters find them effective (worth 4 or 5 on the scale) at rates of 64% and 59%.
A satisfaction rate 10% to 15% higher than what B2B companies report (see below) could reflect that the B2C space for these two marketing tactics is not as saturated. B2C is getting better results because with less competition, each campaign draws more eyeballs.

#2: Fewer Than Half of B2B Marketers Find Promoted Social Posts and Ads Effective

The CMI data came from one survey, but it divided the numbers into two reports. With the majority of its respondents in the B2B space (1,521), the Content Marketing Institute had a robust sample from which to draw insights for this vertical.
Of the 93% of B2B marketers and business owners using paid social media, 52% use promoted posts and 51% use sponsored ads. Forty-eight percent of promoted post users and 45% of sponsored ad users rate these tactics 4 or 5 on the 5-point effectiveness scale (again, 3 is neutral).
To compare tactics, B2B marketers pinpoint search engine marketing tactics like PPC or paid search advertising as the most effective paid marketing tactics, with 55% rating them 4 or 5. At the other end of the scale, traditional online banner ads disappoint with only 29% of respondents finding them somewhat or very effective.
Breaking it down further, B2B marketers do have favorite social media platforms.

Twice as many marketers find LinkedIn effective as those that find Facebook effective.

A darling of the B2B world for years, LinkedIn has become the salesperson’s hunting ground. The platform has always enjoyed a more serious reputation than Facebook with its memes and fun apps that appeal to a diverse audience.
Key Takeaway: When using social media channels, keep in mind that consumers go to Facebook and LinkedIn with different goals and mindsets. Facebook provides a fun and entertaining diversion from work. Marketers and companies that provide lighthearted content there generate goodwill with engagement following from that.
B2B marketers, on the other hand, must recognize that LinkedIn users’ goals have more to do with career advancement. In turn, they should provide content that helps users build skills for their current job, find vendors to solve business problems, or get another job. In LinkedIn’s case, providing critical, career-building information creates the goodwill that could lead to a sale down the line.

#3: Advertising Executives Rate Facebook and Pinterest Highest for ROI

Advertising executives get to survey a variety of clients’ ROIs from an enviable height. Recent check-ins with industry experts add another dimension to the evolving picture of social advertising possibilities and limitations. While this study doesn’t analyze specific marketing tactics like promoted posts and social ads, it does provide a general idea of which platform drives ROI the best.
eMarketer’s report Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms surveyed executives at 29 companies. While the report didn’t look at B2B versus B2C, in general, executives graded Facebook higher than Pinterest, which earned the second-highest scoring of the contenders with a solid B.

Advertising executives are most pleased with Facebook’s potential to drive ROI.

Key Takeaway: Snapchat received a C– grade, but it only recently brought down its minimum advertising budget from the $700,000 mark. This means few companies have any experience on the platform.
While Instagram scored only a C+, the Facebook-owned platform just recently opened advertising to the masses with APIs that make self-service advertising as easy as it is on Facebook. Snapchat is in talks with developers now about creating the APIs that will eventually allow businesses of all sizes to advertise on the platform without the interference of third-party developers and agencies.
Advertising agencies, marketers and business owners are still sorting out which industries do best on which social platform. With best practices proven more anecdotally than quantitatively at this point, the burden rests on each business to measure all leads and sales resulting from social media to truly understand their own ROI.

#4: Sponsored Social Posts Are Another Marketer Favorite

A few years ago, average everyday people from around the world began sharing their video-gaming, makeup, and fashion tips on YouTube or via their blogs. When they became sensations, a new type of brand advocate was born.
Recent research suggests that sponsored posts are selling products. Creative online marketplace Izea, along with research firms Halverson Group and The Right Brain Consumer Consulting, surveyed 511 marketers with experience in sponsored social efforts.

Sponsored social posts are one of the most effective traditional marketing approaches.

Users admit to being influenced more by messages coming from their social heroes than almost any other person or platform.
Grading on a curve, sponsored social posts are just 0.5 points behind the winner, content marketing, which scored 7.75 out of 10. More interesting, sponsored social posts are 1 full point ahead of celebrity endorsements. Of the companies that Izea and Halverson surveyed, 52% reported that they had a stand-alone budget just for sponsored social in their marketing mix.
The social media users who graded how well they responded to messages from their favorite bloggers, podcasters, and YouTube sensations back up this finding. The chart below, created by eMarketer, visualizes data from the same study mentioned above. This time, the chart reflects the study authors’ survey of 1,003 social media users.

Users admit to being influenced more by messages coming from their social heroes than almost any other person or platform.

Sponsored social posts on all of the channels beat out SEO (#15), PPC (#18), and print ads (#19). Only television ads and sponsored television programs could compete with sponsored social posts in effectiveness, according to consumers.
Key Takeaway: While sponsored posts can be one of the more expensive social marketing tactics, a good return justifies any expenditure. If consumers admit that they’re most influenced by social media stars, companies must adjust their tactics accordingly. Again, however, the relative newness and lack of saturation for sponsored social posts also give them an edge.
Conclusion
According to the Global Alliance of Data-Driven Marketing Associations, social media management and content enjoyed the biggest spending growth and performance change in 2015. While other marketing elements look poised for an influx of dollars in 2016, social media’s latest marketing tools and paid advertising opportunities clearly have marketers’ attention.
What do you think? Does your company have a sponsor, social ads, or even a new platform in its future? Have you had robust results from any of these tactics? Let us know in the comments below!

Florida- An Amazing Adventurous Vacation Destination

From charming sandy beaches to great water parks, from unbelievable sunshine all the day to fabulous scope of open activities- it is very unlikely one would deny a get-away in Florida. From a wide range of spots for awesome eating and staying, unwinding massages and golf course, the state positively makes an amazing place for couples who are romantically associated.

The biggest cities in Central Florida are Orlando, Sanford and Daytona Beach. Orlando is the most gone to city in all of Florida great city. It is home to Walt Disney World including The Magic Kingdom, Animal Kingdom, MGM Studios and River Country. Florida is likewise simple to get to, the temperature is pleasurable year round, it offers great worth for your money and that is only for one thing. So whether you are searching for a family excursion, a sentimental get-away or getting in some golf time, there is a sandy beach range for you.

Best Florida Beach Areas for Romance

Sandy beach makes an extraordinary family beach in light of its steady inclines, shallow waters, fine white sand and all. It has won many rewards for best beach taking into account sand, water quality and visitor services. 

Situated on the West Coast ofFlorida, on the Gulf of Mexico, the Tampa Bay area is a waterfront paradise! Miles and miles of white sandy along the Gulf Coast offer extensive choices for a fun and unwinding excursion. When you require a break from the surf and sand, there are a lot of exercises to keep the children entertained including the Florida Aquarium and the Lowry Park Zoo.

A Miami romantic get-away has everything from relaxing on the beaches by day and moving by night. There are lots of craftsmanship deco and fascinating lodgings on South Beach. A short drive west will convey you to the Everglades, where you can take a Scenic Boat Tour and see a lot of natural life, including crocodiles. You can shop at the luxurious BAL Harbor shops and during the evening browse a lot of move clubs or smooth jazz bars and eateries.

Marco Island is situated at the southern tip of Southwest Florida's Gulf Coast at the western access to Everglades National Park. The island is encompassed by the Gulf of Mexico on one side. There are miles of white-sand shorelines, shopping, eating, nightlife, attractions and bunches of outside exercises. Your different decisions include swimming, sunbathing angling, golf, tennis, and the sky is the limit from there. 

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David Falor - Accordion Glass Doors Are Best Alternatives Of Safety Blended With Simplicity

Accordion glass doors are one of the best room doors and can be used anyplace at home. It can superbly partition a single room into two but then make it look rich. They can be used for rooms, closets, and storage rooms. It can be likewise utilized for any allotment needs. As these doors are folding in nature it can spare space, when it is not required it can be folded against the wall. Other than wood, materials like vinyl and glass are used as a part of the making of these doors. They are exceptionally made for insides and glass accordion doors can be used as a part of sunroom or in yard.

Old sliders can be installed with accordion doors as they are the best available for the purpose. Wooden strips are woven together to make them; It takes after the roars of an accordion and thus the name. These entryways can fit into any limited space and the ones with more extensive measurements can be used for closets. It can likewise be custom based upon the need and prerequisite.

There are a couple of models that are built using slender braces and boards of wood. These are normally not protected as they are proposed for indoor usage. It lessens heat by permitting air to go through it. On the other hand, these are not transparent and can be utilized to make protection.

They are available at an affordable rate when contrasted others. By picking one of the numerous smooth and exquisite outlines, they can run well with any stylistic theme of the home. It can totally hide the closet from the eyes of guests. Materials like vinyl are additionally used as a part of the assembling of these doors. They are tough and dependable, are impervious to rust.

These Doors can likewise serve as a superb divider to give security in shopping centers and bars. They are available in distinctive size and shapes, and can be used to effectively transform an expansive corridor into a comfortable gathering room. These entryways can be obtained both at online stores and shops.

David Falor - PPC Advertising: An Approach Towards A Successful Business

The purpose behind pay per click advertising is diverting direct traffic to sites, where promoters pay the publishers when the advertisement is clicked. Publicists commonly offer on keyword phrases important to their relevant target. The more you offer or pay the higher your advertisement will show up in the listing.

Key words are the words that a target client would type into an internet search engine for instance, how to set up a home business. The internet will then show both free and paid listings. At the point when the objective client clicks on a paid result option, the publisher will pay for that snap.

To set up a PPC, you compose an ad and list the key words that you are using for your site with a click supplier and afterward these will show up as a notice that potential prospects to your site can then look at. There are different angles that you ought to be mindful of when using PPC for your site:

Always use target keywords

People will click on your decisive words and hope to be taken to an appropriate site with topic that is identified with the key words inside of advertisement. On the off chance that they don't see what was offered in the connection, they will leave and the money that you paid for would be a misuse of cash. When you're using essential words you ought to dependably check the search engines for instance, with the Google Keyword tool the keywords with most noteworthy results are the ones that you ought to use in your advertising effort.

Financial plan

You can control the quantity of paid ups for your site in any given day. This is invaluable for the telecommunication entrepreneur as you will have the capacity to control the amount of cash that you are willing to spend on publicizing every day.

Don’t be impatient

You have to be keep patience with your PPC Marketing Campaign for your online business website. All the PPC advertisers offer assistance and you ought to reach them before calling your PPC advertising effort a complete disappointment. They will have the capacity to give you conceivable answers to show signs of improvement results on your site.

Have a strong hold on your campaign

You must have capacity to stop your PPC advertising effort at whatever point you like. So, you can stop your record and you won't have any promoting money spent amid this respite.

Check the Terms and Conditions

Pretty much the majority of the PPC suppliers require that you adhere to a sure arrangement of guidelines and regulations. Each of these terms and conditions are different for every supplier. You should be sure to peruse through these guidelines painstakingly and tail them always. This will spare you a great deal of time, dissatisfaction, and pain later being rejected by the supplier for not taking after their guidelines.

Have a clear vision of your campaign

Continually screen the quantity of clicks which you get on your business site and where they are producing from. You will need to keep offering just on the important words that are really conveying the movement to your site. You ought to erase the key words that aren't bringing the outcomes that you are searching for.

Setting up and gaining from your own particular online business can be an easier task now!